I thought it might be fun and interesting to summarise my wedding year of 2019 in numbers and stats...
This is right around my average of 21 weddings that I photograph a year, with this year's weddings notably concentrated heavily around the Spring and Summer times, with a few in Autumn, and none in the Winter.
This breaks down to Surrey - 8, London - 4, Berkshire - 3, Bedfordshire - 1, Hertfordshire - 1, Somerset - 1, Sussex - 1, Buckinghamshire - 1. Although primarily a Surrey wedding photographer, I've travelled for weddings over the years, such as to Shropshire and Devon; this year, the furthest I travelled was to Wells, Somerset.
I offer all of my couples an opportunity to have their say about me after the wedding in order to help me to improve in future, as well as scoring me over a number of categories plus an overall score. Over half of my couples this year went on to give me valuable feedback and to achieve a perfect score goes to show the amount of work and dedication I put into each and every wedding that I cover.
Word of mouth is very important, and is a great sign of trust, and I take it to mean that I've done a great job for my previous couples who then go on to recommend me to their friends and family. So in 2019, 20% of my weddings were from recommendations - and with it still being early for 2020, a whopping 80% of confirmed bookings are from referrals!
For those couples that told me how they originally found me, it appears that Google is still the predominant way for couples to find their suppliers, with half of those who responded, telling me that their favourite search engine was used to find me.
It appears that I need to up my social media profile for next year. Just one couple went on to book me this year having originally found me on Facebook.
It seems that couples are booking suppliers much less in advance than they used to. In the past, I was regularly taking bookings well over a year in advance, but now, a great percentage of my couples book me less than a year before their wedding date. With this in mind, with so many couples leaving it late to book their photographer, it might be worth considering getting in their first to secure your first choice photographer! When I got married just a few years ago, we booked our photographer with over 18 months to go.
My couples spent on average £1146 on their wedding photography, including wedding albums and any other products - this is up very slightly from last year's figure of £1061. Comparing with the national average of £1560, I remain firmly in the affordable mid-range bracket for most couples.